Since 1995, the systematic acquisition of new business has been a continuous focus of my in-depth sales DNA. As a young key account manager for an entertainment group, I was able to win McDonald's Germany for the highest-selling home entertainment campaign to date.

I would be happy to go through the process of acquiring new customers for your company - the supreme discipline in a company's marketing - from identifying the decision-maker on the target customer side, addressing them directly, presenting your product through to the conclusion of the contract and, if necessary, beyond.

It is very important here to identify the individual requirements and specifics not only of the client, but especially of the target customers, and to take them into account in a sensitive yet forceful manner in the initial approach. In my career, I have been able to get to know a wide variety of markets: as different as the business models of an automobile club, a food retailer or a major bank may seem at first glance, for the successful acquirer the approach is always the same as a mix of years of expertise, in-depth preparation and empathic fearlessness.